Hi! My name is Matt McDonald and I am a marketer, content creator, and artist located in Seattle, Washington. When I was a kid I would hand code websites for my parents’ friends. I would capture photos, develop them in my high school dark room and then use their copy of Photoshop to build graphics to use on the websites. I’ve always enjoyed each part of the creative process equally and continue to do so.

Since I loved creating all kinds of stuff I bought this domain name and never let it go (someone also owned MattMcDonald.com at the time). Under the name EqualityDesigns I created a clothing company, a magazine, design agency and it is now my portfolio website.

Now I am a new media entrepreneur and creative consultant. I have years of experience building websites, campaigns, branding, capturing photos/video, managing projects and making sure everyone sees all the work (aka SEO and ad buying). I spent several years as a photojournalist in the newspaper world, worked in action sports, and now have a focus on local entertainment and tourism. I also am a parent now, so I have started to create content in the world of toys (the kids love the projects!). Overall, have I helped create innovative marketing campaigns backed by media plans that doubled sales and traffic. Now a balanced life of strategy and creativity is what keeps me going. Feel free to scroll down to learn more about my work and don’t hesitate to reach out!

• •Excellent communication, technical, problem solving and multimedia skills that may be adapted to any work environment
• •Experience working in a broad range of positions ranging from project management, sales, information technology, content creation, sales, partnerships, web development and social media
• •Art & design: Created multimedia marketing content ranging from photo essays to animation to full brand guides
• • Management: Oversaw internal and contract teams for event setup, campaign and content creation, and creative feedback
• •Computer knowledge: AI tools, Adobe Creative Suite, SEO, Ad Buying/CRM, Asana, Trello, Google Apps, Microsoft Suite, HTML, CSS, PHP, Javascript, Final Cut, database management and a variety of content management systems like WordPress and Squarespace

To stay with my naming theme my photo and video work is listed under EqualMotion. You may have seen some of my action sports, wedding or Space Needle photos before. Photography is also one of my favorite hobbies, so a lot of the work you might see was just for fun.